In this day and age, it’s imperative for law firms to have a strong online presence. This helps them gain more exposure, and in turn, lead more clients through the doors. Unfortunately, many lawyers overlook the importance of a good and responsive website design. Instead, they continue to work with websites that are old, outdated and were poorly designed to start with.
If you want your law firm to be successful, you need to build the best site you possibly can. Ensure that it not only looks great but is responsive on all platforms (computer, tablet, and mobile). Only then will you be able to reap the benefits a responsive site has to offer. That being said, here are the reasons smart Liverpool lawyers depend on good or responsive web design.
Encourages Visitor Engagement
In this modern world, almost everyone uses tablets and smartphones to browse the internet. These devices, however, are smaller than conventional computers, meaning sites behave differently on them. In the past, you would have to zoom in to read the text and would have to scroll horizontally to gain access to all the content.
This, however, isn’t good anymore and if one opens a page on their mobile only to find it’s not compatible with their browser, they will quickly leave. Good web design means that your website is compatible with all devices and this encourages visitor engagement and retention, thus improving your marketing efforts.
Helps Build a Strong Brand
Branding is vital for every business, and law firms are no exception. It helps clients engage with your company and values, in addition to presenting yourself as the best choice. As a law firm, this implies presenting yourself as the best in your field and the best pick for potential clients.
With a modern-looking and responsive website, building a strong brand becomes relatively easy. Good web design will give you a professional look and help people see you as one of the best law firms in Liverpool.
Good Web Design is Vital for SEO
If you have been working hard on your SEO, but are yet to rank on the first page for your primary keywords, chances are your site is the issue. Nowadays, search engines, particularly Google, tend to prioritize a site’s mobile performance when determining its rank. This means that you need a good and responsive web design if you want your firm to rank high in Liverpool.
Showcase Your Legal Expertise
Good web design also includes a professional blog that showcases your expertise via keyword-targeted posts. This not only helps your site to be found by search engines but gives your law firm a spotlight to show visitors about your knowledge on a subject.
Leverage Pull Marketing with Attention-Grabbing Newsletters
Email and newsletter templates are part and parcel of great web design and allow you to take advantage of pull marketing. With an ideal CMS integration, gathering emails from sign-up forms is a breeze. It allows you to easily manage this important data and send targeted newsletters to both existing and potential clients, ultimately boosting your business.